Vegan Cuts

Ruche New Arrivals

Shop Need Supply Co.'s Women's.


Shop Need Supply Co.'s Women's.

The Trend Boutique

Newsletter Sign-up

Holiday Portrait
Christmas Eve
Good Tidings
Holiday Parties

Favorite Finds—Stripe Online

We have some favorite stores in the Bay Area, where The Penny Rose is based, but we realize readers come from afar to take a look at our curated fashion choices, so we want to start presenting you with online favorites. First up, one of our favorite stores in Santa Cruz is Stripe, an independent lifestyle boutique that has something for everyone, especially if  you favor Americana, heritage, or modern minimal styles. And while fall has officially kicked off, these are four of our favorite items from Stripe that will stay in fashion all year long. 

Necklace, $54 / Purse, $298 / Earrings, $46 / Hat, $34. Shop the look and see more online goods here.


The "It" Capes of the Season

We're big fans of Leslie Tessler, a Buenos Aires-based designer. We wrote about how we discovered her stunning capes in a blog post last year, and with fall officially starting tomorrow, we had to see what new creations she's been working on. We were not disappointed and these are four of our favorites from her current collection. 

Sure, purchasing a cape like this is definitely an investment with a price tag of $325 to $385, but it's one you won't regret. A cape is a classic piece for fall and winter that never goes out of style, has endless styling options, and is a cool, sleek escape from the typical jacket everyone else is wearing. Tessler's lookbooks show a stylish array of ways to wear her capes on her website here.

Seen here are four of our favorites. We can't possibly decide which one is our favorite—they're all stunning, so if we could, we'd buy them all. 

From left to right, clockwise: Titan Cape Fuchsia, $385 / Shana Trench Coat Olive, $325 / Titan Cape Camel, $385 / Georgia Cape Toasted, $370.


5 Favorite Closet Staples


Closet Staples


This fall brings a slew of new and fabulous trends to try. But after giving my closet a good once over, I have realized that I'm more in need of staples. The go-to, but not necessarily dazzling items that make a wardrobe tick.

That's why these are my top five favorites for fall right now. You cannot go wrong with an OD (olive drab) parka. I wore my last one out. Literally. It was shredded and torn with buttons missing so I forced myself to let it go. I need a replacement stat.

Graphic tee's are fun and go with everything. I'm not sure there's such a thing as too many in one's closet. I'm especially fond of animal themes but hearts and stars are always good, too.

Soft pants with stretch. These moto ones from Anthropologie look like they can go year round and it's nice to have a change from jeans every once in a while.

These wedge booties are the epitome of cool. Usually my shoe criteria is, "how will they stand up to trips to the park?" But sometimes you have to have some shoes that just make you feel fierce.

A cross body bag in an unusual color is my ultimate. I love having free hands and a pop of color in an unexpected place.


Finds of the Week: Beklina

Fall is a great time to jazz up your wardrobe and inject it with some new finds. Maybe you've always been shy of prints, or color was never your thing. Maybe you need a new sweater and you don't want it to be black or white. We've taken some guess work out of your fall fashion shopping trip this season and found four of our favorite new items. These are all from, an online shopping destination located in our hometown of Santa Cruz, Calif. And, if you're passing through the Bay Area and have the time, you must make a stop at the studio to visit and check out all the goods that owner Angelina Rennell has so finely curated. Just shoot her a note here to swing by.

Here are some of our favorite things for fall from Edith A. Miller Polka Dot Tee, $70 / Collaged Bar Necklace, $180 / Apiece Apart Sweater, $490 / Apiece Apart Trouser, $390.


Skin Deep

Parabens, bithionol, formaldehyde, oh my! The ingredient list on some of today’s cosmetics can be harder to read, let alone understand, than a college exam. I saw a quote floating around the web recently that encapsulated the problem with the complexity of ingredients: “If you don’t recognize an ingredient, your body won’t either.” Enter The Environmental Working Group’s Skin Deep Cosmetics Database. This handy online portal takes all of the overwhelming information and distills it into a user-friendly, navigable guide to what to avoid and why. You can search by product (they have rated more than 69,000), scan quick tips on skin safety, or learn the truth behind some prevailing cosmetics myths. Now with a smartphone app, Skin Deep is easier than ever to consult while perusing the beauty section at your local store. Healthier choices mean healthier bodies—skin is, after all, the body’s largest organ. Skin Deep makes the task of caring for this all-important organ much less stressful.